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Let\u2019s be honest – there are some things best left in 2020.<\/span><\/p>\n Like, a lot actually!<\/span><\/p>\n 2020 stink stank stunk in so many ways but I have to give it credit, every month was different.<\/span><\/p>\n Sure, we were stuck inside for the majority of it, but there was a lot changing in the world and in our houses!<\/span><\/p>\n The same is true of creative energy and self-care.<\/span><\/p>\n Some months, it seemed like everyone was creating something, whether it was a new shirt, kitschy eye makeup look, a new loaf of banana bread, you name it.<\/span><\/p>\n Other months, nothing seemed to hit the spot just right so we kind of stayed in place.<\/span><\/p>\n This past year introduced us to a lot of new ideas and changed the way we approach beauty, self-care, and self-expression in a world where our main audience was online.<\/span><\/p>\n Who knows what will happen in 2021.<\/span><\/p>\n This past year taught us that anything is possible.<\/span><\/p>\n Despite it all, we saw some skincare and beauty trends that outlived random spurts of energy or social media trends, and we predict that some will reappear or take a new shape in 2021.<\/span><\/p>\n Whether you\u2019re the trendsetter and want to be ahead of the curve, you\u2019re a curious skincare enthusiast, or you prefer to stay out of the mainstream, here are our top 10 up and coming beauty trends in 2021.<\/span><\/p>\n Bring it on!<\/span><\/p>\n Despite all the crazy experimental makeup looks that appeared in 2020, we predict that the au natural look will prevail.<\/span><\/p>\n Getting all done up with nowhere to go gets tiring quickly; a lot of people are getting used to going makeup-less and embracing their bare skin, imperfections and all.<\/span><\/p>\n Pinterest\u2019s latest report<\/span><\/span><\/a> states that more and more people are looking for \u201cglowing skin\u201d and \u201cnatural everyday makeup\u201d.<\/span><\/p>\n Aesthetically, this will look like dewy skin, visibly sun-kissed freckles, natural lashes, and natural brows (rather than overly done ultra-filled \u201cbushy\u201d brows).<\/span><\/p>\n Basically, it\u2019s embracing what you\u2019ve got!<\/span><\/p>\n That\u2019s a trend we can all get behind.<\/span><\/p>\n Rather than going heavy on the contour, we predict that beauty gurus will be looking to make subtle enhancements to their features now more than ever.<\/span><\/p>\n Rather than stodgy foundation, think cream-based concealers and balms.<\/span><\/p>\n Skin tints are on the rise alongside tinted moisturizers and BB creams.<\/span><\/p>\n Whether we like it or not, gone are the days of waking up an hour before work to apply a full face of makeup.<\/span><\/p>\n That is if natural makeup is your cup of tea!<\/span><\/p>\n If not, keep rocking it what you\u2019ve got!<\/span><\/p>\n This trend fits in right alongside #1 – we are seeing many people trying to simplify their skincare routines.<\/span><\/p>\n As you know, skincare is another form of self-care.\/span><\/span><\/p>\n It can be ritualistic and gentle and elaborate.<\/span><\/p>\n However, people are saving that as a rare treat now and instead are looking to simplify their skincare routines.<\/span><\/p>\n o more 12 step routines, we\u2019re looking for tried-and-true grab-and-go products that help get your skin prepped for your no-makeup makeup look.<\/span><\/p>\n It\u2019s skinimalism starting from step one!<\/span><\/p>\n One pandemic-exclusive beauty trend<\/span><\/span><\/a>, or beauty enemy rather, is <\/span>maskne<\/span><\/span><\/a>.<\/span><\/p>\n Front line workers know this all too well, but it\u2019s something that even eternally clear-skinned people are noticing too.<\/span><\/p>\n Maskne traps makeup and bacteria right where you don\u2019t want it.<\/span><\/p>\n That\u2019s why if the pandemic lasts into the New Year, or if face masks are still worn regardless, we anticipate seeing products targeted directly at maskne<\/span><\/span><\/a>.<\/span><\/p>\n Soothing facial sprays and face masks with aloe vera (skincare masks not face coverings) are expected to grow to give your skin a break and make going out exciting again!<\/span><\/p>\n Keeping in line with the bullet point above, we also expect masks to change the way we do our makeup.<\/span><\/p>\n Trapping your makeup into your mask can cause maskne, staining, and smudging. Basically, nothing good.<\/span><\/p>\n I don\u2019t know about you, but I really miss my cream lipsticks!<\/span><\/p>\n Until mask wearing is no more, we expect to see mask proof makeup on the rise.<\/span><\/p>\n This includes liquid matte lipsticks, lip liners, blush, and concealer that won\u2019t budge from a little moisture.<\/span><\/p>\n The pandemic is also bringing out some interesting conversations surrounding hygiene in our everyday lives, including our beauty routines.<\/span><\/p>\n Personally, I know I\u2019m hand sanitizing and paying much closer attention to where my hands travel and all the surfaces they touch before I touch my face\/hair.<\/span><\/p>\n As a serial hair twirler, I\u2019ve been hand sanitizing like crazy and getting tired of the same old scents and drying formulas – and I know I\u2019m not alone.<\/span><\/p>\n Hygienic products, like hand sanitizer<\/span><\/span><\/a>, and getting a luxurious revamp.<\/span><\/p>\n Expect to see more boutique hand sanitizing scents and formulas popping up from major brands and local soap makers and handcrafters as well.<\/span><\/p>\n Also expect to see corresponding hand creams to show your hands some love and hydration!<\/span><\/p>\n Glossier<\/span><\/span><\/a> is a step ahead of the curve, as they provided never-before-seen hand creams to front line workers and their tired dry hands for free!<\/span><\/p>\n Another interesting development, one that I\u2019m surprised has taken so long, is antibacterial hair care products like shampoos and sprays.<\/span><\/p>\n We probably touch our hair more often than our faces, but we often don\u2019t stop to consider that we could be exchanging bacteria between the two.<\/span><\/p>\n We have antimicrobial makeup brushes, so why not try to make our own hair antimicrobial too?<\/span><\/p>\n This seems to fly in the face of the above point just a bit, but we\u2019re seeing more and more people trying to \u201cfeed\u201d and balance the bacteria on our faces!<\/span><\/p>\n Just like in our guts and on every surface of our bodies, our faces are covered in billions of bacteria and microorganisms that make up our microbiome.<\/span><\/p>\n When the \u201cbad\u201d bacteria outweigh the good, it results in maskne, acne, etc.<\/span><\/p>\n When the \u201cgood\u201d bacteria outweigh the bad, it helps us to maintain our skin\u2019s pH and strengthen the skin barrier.<\/span><\/p>\n More and more products are including prebiotics (fiber that feeds probiotics) and <\/span>probiotics<\/span><\/span><\/a> (live bacteria) to help maintain and balance your skin\u2019s natural microbiome.<\/span><\/p>\n Who would\u2019ve guessed?<\/span><\/p>\n It\u2019s no secret that <\/span>blue light<\/span><\/span><\/a> is a major drag on our skin.<\/span><\/p>\n It can make skin look drab, cause cell shrinkage and death, pigmentation, and even acne.<\/span><\/p>\n The effects are similar to UVA\/UVB rays but now that we spend ~12 hours looking at a screen of some sort, it may be even more dangerous to our skin!<\/span><\/p>\n Now that our worlds have gone virtual, our skin is at an even higher risk of blue light exposure.<\/span><\/p>\n Just as SPF has become a staple in most people\u2019s skincare routines, we anticipate anti-blue light products to do the same.<\/span><\/p>\n Some ingredients that help prevent the damage of blue light are turmeric, licochalcone, and algae.<\/span><\/p>\n Whether it\u2019s a full routine, a toner, or a \u201cblue light block\u201d cream, expect to see more and more products popping up to fight this modern-day villain.<\/span><\/p>\n Remember when plant-based products were a rarity?<\/span><\/p>\n Well, to be honest, they still are today but brands are getting much sneakier with their marketing.<\/span><\/p>\n Since the original revival in natural or plant-based skincare, it has only grown and gained more followers because it\u2019s simple, clean, and effective.<\/span><\/p>\n That\u2019s what we\u2019re all about!<\/span><\/p>\n Just like plant-based diets are on the rise, you\u2019ll likely see the same in the skincare aisle.<\/span><\/p>\n Sophisticated natural products are hitting the shelves, with luxurious ingredients, floral scents, and fruit extracts abounding.<\/span><\/p>\n Pinterest\u2019s report says<\/span><\/span><\/a> aloe is especially \u201chot\u201d right now.<\/span><\/p>\n We say keep it coming!<\/span><\/p>\n Many people are zooming out and noticing the effect that their everyday purchases have on the planet and skincare is no exception.<\/span><\/p>\n Sustainability is a growing priority for many consumers and people are asking more and more questions of the brands they buy from like \u201cWhere and how were the ingredients harvested?\u201d \u201cWhat is the packaging made of and can it be recycled or refilled?\u201d \u201cWhat happens when this product is mixed in with our waterways?\u201d<\/span><\/p>\n In short, sustainability is not and cannot go away, not in 2021 or the years to come!<\/span><\/p>\n The pandemic has made hair colorists, makeup artists, and masseuses of us all!<\/span><\/p>\n Due to necessity, boredom, or a bit of both, we\u2019ve all developed a \u201cbring it on mentality\u201d and are taking our self-care and hair care into our own hands!<\/span><\/p>\n We\u2019re even getting more daring by taking on skincare treatments like peels, light exposures, and hair removal from the comfort of our homes.<\/span><\/p>\n Once you get good at it, you don\u2019t want to pay someone else to do it for you at a fancy salon or spa.<\/span><\/p>\n For that reason, DIY or at-home products and skincare treatments and devices are expected to grow into the new year.<\/span><\/p>\n In summary, 2021 will be all about going lean, mean, and green!<\/span><\/p>\n People are wanting simplicity in their skincare products and routines as a whole and they want finished looks that reflect that.<\/span><\/p>\n Perhaps it\u2019s all the blue light making our skin look dull, but 2021 will be the official year of the glow up!<\/span><\/p>\n We\u2019re wanting dewy, fresh, glowing skin now more than ever and we\u2019re all waking up to the fact that we don\u2019t need harsh chemicals or foreign ingredients to do so.<\/span><\/p>\n Natural plant-derived skincare products are here to stay.<\/span><\/p>\n Sustainable reusable packaging and zero waste initiatives are creeping into the skincare world too, which could bring more thoughtful designs and beautiful packaging to our medicine cabinets.<\/span><\/p>\n Want to stay ahead of the curve for the coming year?<\/span><\/p>\n At Skincare By Alana, we believe in using organic, natural ingredients in all our products.<\/span><\/p>\n Plant-based is in our nature, and you can find a variety of products to suit any skincare concern.<\/span><\/p>\n Here are some of our favorite products that hit the nail on the head for 2021\u2019s top up and coming beauty trends!<\/span><\/p>\n Everything you need to get skin glowing and healthy!<\/span><\/p>\n Alana Mitchell Foaming Pumpkin Cleanser<\/span><\/span><\/a>: A fan-favorite formula that removes impurities and balances your skin’s pH for a healthy glow. It\u2019s 100% organic and includes one of the hottest ingredients of 2021 – aloe vera.<\/span><\/p>\n![\"\"](\"https:\/\/cdn.shopify.com\/s\/files\/1\/0622\/9206\/6563\/files\/02-01-7.png\")
<\/p>\n1. Au Natural (or so you thought):<\/b><\/span><\/h3>\n
2. Skinimalism:<\/b><\/span><\/h3>\n
3. Maskne No More:<\/b><\/span><\/h3>\n
4. Mask-Proof Makeup:<\/b><\/span><\/h3>\n
5. Hygiene is Here to Stay:<\/b><\/span><\/h3>\n
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<\/p>\n6. Microbiome Balancing Act:<\/b><\/span><\/h3>\n
7. Blue Light Protection:<\/b><\/span><\/h3>\n
8. Plant-Based Skincare:<\/b><\/span><\/h3>\n
9. Sustainable skincare:<\/b><\/span><\/h3>\n
10. I can do it myself:<\/b><\/span><\/h3>\n
Skincare Products to Take Into the New Year<\/b><\/span><\/h2>\n
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<\/p>\nFor the Glow Up:<\/b><\/span><\/h3>\n